As family businesses evolve, one of their greatest challenges is ensuring their values and legacy endure across generations. Strategic philanthropy offers a powerful way to engage the next generation—not just as beneficiaries, but as active participants shaping the family’s impact on society.
By designing well-structured philanthropic initiatives, families can cultivate leadership skills, foster a deep sense of purpose, and strengthen generational ties. Today’s philanthropy goes beyond traditional charity, embracing impact investing, social innovation, and sustainability—key priorities for younger generations looking to make a difference.
The Gerdau Johannpeter Family and their philanthropic arm, the Helda Gerdau Institute, exemplify this approach. Under the leadership of Beatriz Johannpeter and her cousins, the institute has redefined philanthropy as a bridge between business and social responsibility. Their model not only drives meaningful change but also fosters long-term engagement from younger family members. By incorporating impact investment strategies, they ensure that giving back is not just a responsibility—but a lasting legacy.
🗣 Language: The webinar will be held in Spanish with live English translation available.
