Success story

Case Study: Michelin Family

By
Rebecca
Rebecca
Marketing Manager
February 15, 2021
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Based in Clermont-Ferrand, France, the Michelin family is heir to one of the largest tire manufacturers in the world. Established in 1888, the company is known for its innovative approach to tire manufacturing. Michelin is publicly listed, active in over 20 countries worldwide and employs over a 100,000 people. The Michelin family continues to be a significant shareholder of the group, with over 400 relatives holding an interest in the family company.

The Michelin family is spread across the world. Most members of the family don’t work in the Michelin business anymore. In order to improve communications, the family built a website a few years ago. Read the full story and learn how the Michelin family adopted Trusted Family.

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