Head of Marketing
Company: Trusted Family
Location: Belgium or Remote (Europe or Eastern Time Zone)
Contract Type: Full-time employment
Start: ASAP
⛰️ Our Company
Trusted Family is the leading communication and governance platform for family businesses.
It was founded 15 years ago by two Next Gens of very large European Families (Aliaxis and Solvay). Since then, close to 200 family enterprises spanning 25 countries have joined us, many of them being behind Fortune 500 companies, including Michelin, Yves Rocher, and Vermeer.
Our platform allows them to have a centralised tool to communicate, store information and documents, organize private and professional events such as their boards, streamline the education of the Next Generations, browse through the family tree, and many more.
Our mission is to be the technology that unifies family enterprises across generations.
We have just launched our brand new product, making it more exciting than ever to join us and bring Trusted Family to the next level of growth and development.
🎉 Our Culture
Trusted Family is a remote-first company.
We have 25 amazing team members representing 10 nationalities and living in many parts of the world: United States, Mexico, Colombia, Portugal, France, Belgium, Italy, Germany and India.
We hire smart, autonomous, and driven individuals who are passionate about what they do and convinced about the impact we have on the families we serve.
We gather all together at least once a year during a memorable Company Offsite (last year in Provence, south of France) and have many occasions to meet in our regions during industry events or client conferences that we organize.
More info here: MEET TRUSTED FAMILY!
💫 The Role
We are looking for a visionary Head of Marketing to join our Leadership Team.
This role is ideal for a creative and strategic thinker who is willing to take full ownership of the Branding, Marketing, and Growth strategies of Trusted Family.
It requires a very good understanding of both the Tech and Family Business environments.
What You’ll Be Doing
- Brand & Positioning
- Own the definition and articulation of our brand story, value proposition, and positioning
- Develop and execute a comprehensive marketing strategy to strengthen our brand identity, increase brand awareness, and drive customer acquisition
- Work closely with the Sales and Product teams to develop engaging and compelling content that effectively communicates our product’s features and benefits
- Team Management
- Lead our small and dynamic marketing team, currently including a full-time Marketing Associate and a freelance graphic designer
- Define and own the marketing budget of Trusted Family
- Collaborate with our external web partner
- Campaign & Lead Management
- Take ownership of pipeline creation and monthly marketing objectives
- Develop and execute strategies for webinars and events to foster our community of exclusive families
- Oversee copy creation, testing, web analytics, retargeting initiatives, and new channel testing to optimize campaigns to hit company performance goals
- Measure, report, and optimize campaign performance, rigorously A/B test, and effectively communicate campaign plans and results with stakeholders at all levels across the organization
- Assure sales and marketing data integrity
🙌 About You
We are looking for someone ambitious, results-driven, and who has faced complex challenges before. You’ll likely thrive in this role if you can demonstrate the following:
- You have 5+ years in a similar position and in-depth knowledge or experience in family business, family office, or wealth management/fintech
- You’re a strong written and verbal communicator and demonstrate great presentation skills in written and spoken English
- You have hands-on experience with tools like Google Analytics, Google Search Console, HubSpot, WordPress, and other CMS software
- You are creative and innovative
- You’re confident analyzing data and tracking KPIs to maximize ROI on marketing initiatives
- You build strong working relationships. We place empathetic communication, constructive feedback, and a growth mindset at the heart of our culture
- Working proficiency in additional languages (e.g. French, Spanish, German, Italian) is a plus
🎉 What We Offer
- Competitive salary in line with the best in the industry
- A flexible remote policy
- An all-access WeWork co-working card to work from a nearby office desk in your location
- An annual €1K training budget
- Annual paid time-off and fun company offsites
- A truly diverse and international team
All our benefits are listed here.
🎉 Application process
- Initial Application Submission:
- Please email your CV and a short description of your motivation to [email protected], highlighting your interest in the role and alignment with Trusted Family’s mission.
- First Screening Round:
- A virtual interview with Nanditha (Chief of Staff), focused on assessing the candidate’s background, motivation for applying, and fit with the company culture.
- Case Study Presentation:
- Candidates prepare and present a case study to Nanditha, Edgar (CEO), and Arnaud (CRO). This step evaluates strategic thinking, problem-solving skills, and ability to communicate effectively.
- Reference Check:
- Conducted to validate the candidate’s professional accomplishments, work ethic, and teamwork capabilities through conversations with provided references.
- Offer:
- Successful candidates receive a detailed offer, including compensation, benefits, and other relevant terms of employment, contingent upon satisfactory reference checks.
At Trusted Family, we recognise our people are our strongest asset, and the diverse skills they bring to our international workforce are the driving force of our success. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. We are fully committed to providing an inclusive and accessible recruitment process for all.